Net to get new domain name suffixes today
AP | Jun 13, 2012, 06.57AM ISTNEW YORK: If Google has its way, people won't need Google.com to do searches. They can simply go to .Google.
New York City wants Internet addresses ending in .nyc, while several companies and groups are looking to create .doctor, .music and .bank. Google Inc is also seeking .YouTube and .lol — the digital shorthand for 'laugh out loud' . Others are looking to attract non-English speakers with suffixes in a variety of languages.
Some 2,000 proposals have been submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. These suffixes would rival .com and about 300 others now in use.
Companies would be able to create separate websites and separate addresses for each of their products even as they keep their existing .com name. One day, you might go to comedy.YouTube rather than YouTube.com/comedy.
The organization behind the expansion, the Internet Corporation for Assigned Names and Numbers, will announce a full list and other details in London on Wednesday.
It'll take at least a year or two, however, for the first of these new suffixes to win approval and appear in use.
Some of them never will if they are found to violate trademarks or are deemed offensive. Others will be delayed as competing bidders quarrel for easy-to-remember words such as .web.
When multiple applications seek the same suffix, ICANN will encourage parties to work out an agreement and will hold an auction if the competing bidders fail to reach a compromise.
The expansion, already several years in the works, had been delayed by more than a month this spring because of technical glitches with the application system.
ICANN has received at least $350 million in applications fees, which will pay for the organization's costs setting up the system, reviewing applications and making sure parties do what they have promised once the suffix is operational.
New York City wants Internet addresses ending in .nyc, while several companies and groups are looking to create .doctor, .music and .bank. Google Inc is also seeking .YouTube and .lol — the digital shorthand for 'laugh out loud' . Others are looking to attract non-English speakers with suffixes in a variety of languages.
Some 2,000 proposals have been submitted as part of the largest expansion of the Internet address system since its creation in the 1980s. These suffixes would rival .com and about 300 others now in use.
Companies would be able to create separate websites and separate addresses for each of their products even as they keep their existing .com name. One day, you might go to comedy.YouTube rather than YouTube.com/comedy.
The organization behind the expansion, the Internet Corporation for Assigned Names and Numbers, will announce a full list and other details in London on Wednesday.
It'll take at least a year or two, however, for the first of these new suffixes to win approval and appear in use.
Some of them never will if they are found to violate trademarks or are deemed offensive. Others will be delayed as competing bidders quarrel for easy-to-remember words such as .web.
When multiple applications seek the same suffix, ICANN will encourage parties to work out an agreement and will hold an auction if the competing bidders fail to reach a compromise.
The expansion, already several years in the works, had been delayed by more than a month this spring because of technical glitches with the application system.
ICANN has received at least $350 million in applications fees, which will pay for the organization's costs setting up the system, reviewing applications and making sure parties do what they have promised once the suffix is operational.
No comments:
Post a Comment